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B’z Unleashes Excitement with “FMP” for Asahi Super Dry Campaign

Posted on December 31, 2024
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The legendary Japanese rock duo B’z has once again captured our attention with their latest song, “FMP” (“Follow My Passion”?), a fiery anthem that serves as the musical centerpiece for the new Asahi Super Dry campaign. Known for their electrifying sound and dynamic performances, B’z continues to push musical boundaries while perfectly aligning their energy with the spirit of one of Japan’s most iconic beer brands.

As part of their campaign, B’z’s “FMP” will be featured in a series of commercials, which start airing from January 1st, 2025. Below you can already check out the two commercials (15s and 30s version) that will be airing throughout Japan.

So grab an Asahi Super Dry, turn up the volume, and let B’z transport you to a world where every moment is worth celebrating. Cheers to new beginnings and the unforgettable soundtrack that accompanies them!